Quick Reference
| Property | Value |
|---|---|
| Max caption length | 2,200 characters |
| Max hashtags | 30 |
| Rate limit | 100 posts per 24-hour window |
| Image formats | JPEG, PNG |
| Max image size | 8 MB (auto-compressed above this) |
| Video formats | MP4, MOV |
| Max video size | 300 MB (feed/Reels) · 100 MB (Stories) |
| Scheduling | Supported |
| Delete via API | No |
Before You Start
WARNING
CAUTION
Content Types
Feed Post
Single image or video. Optimal aspect ratio: 4:5 (portrait). Supports carousels of up to 10 mixed media items.Carousel
Up to 10 images, videos, or a mix. All items are cropped to match the first item's aspect ratio.Specs
Features
| Feature | Supported |
|---|---|
| Scheduling | Yes |
| Delete via API | No |
| Collaborator tags | Yes (up to 3, Business/Creator only) |
| User tags in image | Yes (coordinate-based, 0.0–1.0 range) |
| First comment | Yes (auto-posted after publish) |
| Analytics | Impressions, reach, likes, comments, shares, saves, views |
| Audience demographics | Yes (requires 100+ followers) |
| Live streaming | No |
| Filters / stickers | No |
| Product tagging | No |
Limitations
Cannot post to personal accounts — Business or Creator account required.
Cannot add music, location tags, story stickers, filters, or product tags via the API.
Cannot delete posts via the API. Removal must be done manually in the Instagram app.
Images over 8 MB and videos over the size limit are auto-compressed before publishing. Quality may be affected.
Modified at 2026-05-20 18:44:51